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Harley Rouda's Congress Campaign

โ†’ congressman for ca-48 running for reelection in nov '20 ๐Ÿ‡บ๐Ÿ‡ธ

โ†’ ui design, data visualization, graphic design ๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ป

โ†’ sep 2020 - nov 2020 ๐Ÿ—“

role

After being noticed by Harley Rouda and his team through the infographic I made, I was brought on as an infographic designer for his social media accounts.

about Harley Rouda's Campaign ๐Ÿ“ข

Harley Rouda is currently a Freshman member of United States House of Representatives running for reelection in California's 48th district. When he won the district in 2018, he unseated the 30-year Republican incumbent, making history in CA-48.

vote Harley infographic

Once Politico labeled this race as a toss up, I decided to create an infographic to make it easy for my peers to understand what Harley Rouda has done for our district while in office.

I looked at this infographic as a user experience challenge. The user needs to take in a lot of information quickly and with ease. Because the post isn't interactive, I needed to capture the audience's attention and maintain it throughout seven slides. To do this, I developed a design system capitalizing on hierarchy and color, making each slide scannable but also informative.

My key take away from this project is the importance of designing for a purpose. The passion and drive that comes with project like this is unmatched.

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My key performance indicator for this infographic was the number of accounts reached. In this regard, the response has been overwhelmingly positive. Harley Rouda posted it on his Instagram and Twitter sharing it with his collective 82,000+ followers.

reach of my infographic* (last updated January 22, 2021)

Twitter: 9,852 accounts Instagram: 1,641 accounts LinkedIn: 1,631 accounts Total: 13,124 accounts

*not including the accounts reached by Harley's posts.

Given 294,736 people voted in the last CA-48 election, this reach indicates a potentially substantial impact on this year's voters.

Harley Rouda's Instagram post of my infographic.

tweet repost graphic for instagram post

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Harley's Key Endorsers graphic

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"Fellow Fridays" graphic for instagram post

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